Firelli
“I didn’t know I needed a hot sauce from Italy until I tried this! It’s got familiar heat and flavor, but also totally different from traditional hot sauces. Design-wise, it has a very vintage/heritage-style brand feel from Italy; however, its a brand new product, and they’ve tucked fun little modern elements into the design (the little figure on fire at the top of the label is my fave). Their color is 100% perfect – red and turquoise go so well together and will stand out on the shelf. Their bottle shape is also unique but will also be familiar to hot sauce connoisseurs.”
– Andy Kurtts, newsletter manager at Startup CPG and founder and creative director of Buttermilk Creative
Casa Firelli Hot Sauce hits Food Business News on the Top Stand Out brands at Expo East list!
October 11, 2021
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About World Finer Foods
World Finer Foods (WFF), based in Bloomfield, New Jersey, is a leading distributor of more than 850 owned and third-party premium food, beverage, food service and personal care products. A pioneer in marketing domestic and international products to American consumers since the 1940s, World Finer Foods offers consumers options for every taste and diet, and provides their clients with a team of dedicated best-in-class sales, marketing, sales, trade and logistical experts to grow their brands.