Our Approach

Building Brands from Around the Globe

World Finer Foods manages and markets premium food, beverage and personal care brands from the U.S. and around the globe. With over 70 years of experience and dedication, we are the partner to build and launch brands in the U.S. and its territories. Through our established relationships and industry knowledge we sell to all classes of trade - traditional grocery, e-tailers, drug, club, convenience - wherever your customers shop.

World Finer Foods Product Family



Years of Experience

Selling Over



Representing Over



Annual Sales of



World Finer Foods is your exclusive partner to build your brand in the U.S. and its territories.


Comprehensive Approach

Our comprehensive approach to brand building gets your product from source to consumer. Our sales, marketing, finance and logistics teams manage the complexity of doing business in the U.S. so you can focus your attention on developing the next great product.


  • Comprehensive Category Review Calendar

  • Coverage of All Retail Channels

  • Coverage of e-Commerce

  • Experienced Sales Team Covering the USA

  • Presence at Major Industry Trade Shows

  • Presence at National and Regional Customer Shows

  • Presentations Made at Distributor Level

  • Presentations Made at Retail level

  • Strong Broker Network


  • Budget Management

  • Category and Product Trends

  • Competitive Analysis

  • Consumer Demo Program and Events sourcing

  • Content Development:

    • Sell Sheets

    • Coupons

    • Retailer and Distributor Presentations

    • Show Brochures (e.g. What's New)

    • Retail POS Materials

  • Consumer Marketing

  • Consumer Research Sourcing

  • Consumer Services (Phone, Email, Mail)

  • Coupon Programs (Coupon Copy Development, Printing Sourcing, Promotional Analysis)

  • Data and Image Capture Service via IX-ONE* Required for All Items being Sold to WFM

  • Monthly Sales Analysis Using Detailed Sales Reports by Customer, Item, etc.

  • Detailed Spending Reports

  • Digital Marketing Expertise (SEO, SEM, etc.)

  • Forecasting System - Demantra

  • Graphic Design Sourcing

  • IRI at Wholesale Cost

  • Nutritional / Labeling Review

  • Point of Sale including Shipper Display Design Sourcing

  • Public Relations

  • Regulatory Oversight / Compliance

  • Retailer and Distributor Portal Data Management

  • Social Media Strategy and Execution Sourcing

  • Store Locator

  • Strategic Planning

  • Trade Marketing


  • Accounts Receivable

  • Collections

  • Customer Service

  • Deduction Processing

  • Invoicing

  • One Account Receivable

  • Order Processing

  • Promotional Offer Processing

  • Trade Spend Payments


  • Available to Promise Inventory Control

  • Customs and Duty Compliance

  • Oracle ERP

  • EDI Capable

  • FDA Compliance

  • Full Service Purchasing Team

  • Maintain Proper Inventory Levels

  • National and International Freight Management

  • Recall and Traceability Systems

  • Warehousing – Cost Efficient, One-Stop Location for Customers

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Our team has unparalleled knowledge and experience in every function your brand needs from buyers and category managers to logistics and marketing experts. We have long-standing, solid relationships in existing distribution and retail channels, and have forged new ties with emerging options including eCommerce entities. We leverage these trusted relationships to deliver sales results and position your brand for optimal success at every stage of growth.

Club storesConveienceDrug storesecommerceGrocerySpecialty
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Marketers are trained in trade and consumer marketing to strategically grow your brand. We build and execute business plans designed to get your products into the hands of consumers. Our deep understanding of the competitive landscape in the U.S. along with product and industry trends position your brand for success.

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We are your exclusive customer in the U.S. that sells your products to over 350 additional customers. World Finer Foods handles all order processing, invoicing, promotional spend processing, deduction processing, collections and more.

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World Finer Foods manages all your logistics needs from your factory to the consumer including EDi capability, FDA compliance, inventory control measures (e.g. available to promise, full service purchasing team), and warehousing as part of our complete suite of logistics services, all sitting on our robust Oracle ERP.

Connect & Grow

It's because of our full-service, innovative approach and years of experience that our brands continue to grow year after year as some of the best brands in the market.