Executive Team

Executive Team

Susan Guerin is the President and CEO at World Finer Foods where she leads a robust team of talented professionals to deliver best-in-class national sales and marketing services, and efficient systems and logistics.

Prior to serving as CEO, Susan was the Chief Financial Officer and led efforts to develop new management systems and innovations to improve shareholder value through top line growth and improved operational efficiencies. Before joining World Finer Foods, she held leadership positions at Sun Chemical Corporation, Paxar, Cendant Corporation, Limited Brands, and Unilever.

Susan holds a B.S. from Cornell and an MBA from New York University. She is a member of the Dean’s Advisory Board for the Cornell School of Hotel Management and is a board member at Down the Block. In her free time, she enjoys hosting friends and family at her home for good food and camaraderie.

Too many to name!

Fantastic cheese with Port

Susan Guerin - President & Chief Executive Officer

Ed Cohen is the Vice President of Sales overseeing the sales operations of World Finer Foods including its Liberty Richter and American Marketing Team divisions.

Ed joins World Finer Foods after a successful career working in consumer products. Ed started his sales career at PepsiCo and worked in a broad range of sales leadership roles rising to be a National Sales Director. He then worked as a Vice President of Sales for Wise Foods and Dean Foods.

Ed holds a Bachelor of Science – Agriculture & Resource Economics/Food Marketing from the University of Massachusetts and a Master of Business Administration in Marketing from the University of Southern New Hampshire.

Ed has extensive experience working with and launching food brands into the U.S. market and achieving sales success through strategic planning and hard work. Has worked in multiple channels of trade from Grocery to Small Format to Food Service.  He takes pride in building sales organizations that are passionate about the brands they represent and truly work as a team.

Modena, Italy

Family Owned Diners

Ed Cohen - Vice President of Sales

David Burrows is the Vice President of Marketing overseeing marketing operations and services at World Finer Foods.

Prior to joining World Finer Foods, David served as Vice President and Chief Marketing Officer for Redco Foods, a US subsidiary of Teekanne, a German-based global tea company. David has served as a consultant and advisor to small, mid-sized, and emerging consumer-facing businesses, and was also a consultant at Kantar Retail.

David spent the earlier half of his career with Unilever in brand management, where his experience included P&L/operational management, brand equity strategy, category and brand portfolio strategy, brand communication channel planning and management, and new product development. David worked in food categories including plant-based spreads, nut butters, ice cream, dressings, and condiments, across a variety of selling channels including Grocery, Mass, Club, Value, and Direct To Consumer.

David received his undergraduate degree from Cornell University, and his MBA from the Stern School of Business at NYU.

David resides on Long Island, New York with his wife and two children, and enjoys playing tennis and going to the beach.

Austin, TX

A great bottle of wine, cured meats and cheeses!

David Burrows, Vice President of Marketing at World Finer Foods

Urvin Pandya is the Chief Financial Officer and Treasurer at World Finer Foods responsible for all aspects of the company's financial operations.  Urvin joins the company with experience working in various industries throughout his career.  He started at Lucent Technologies as a member of the Financial Leadership Development Program and later worked for Lehman Brothers.  Prior to joining World Finer Foods, Urvin served as Chief Financial Officer of the east region for Compass Real Estate.  Before his work at Compass, Urvin served as Vice President of Finance at Realogy Corporation.  There he led the brand finance team for one of the nation's largest franchisors and the finance team for the nation's largest real estate brokerage, helping to build a best in class finance team while implementing best practices throughout the organization.

Urvin has an undergraduate degree from Seton Hall University and a Masters in Accounting from Babson College.  

On a personal level, Urvin enjoys spending time with his wife and three children exploring new places and creating memories. In his hometown, Urvin also enjoys coaching his children's soccer and basketball teams and serving on the recreation board.

Hoboken, NJ

Cookies, Chocolate, and Pizza

Urvin Pandya

Juliette W. Samson is the Vice President of Supply Chain & Chief Information Officer at World Finer Foods. She is responsible for implementing new technology into the supply chain process to improve speed, service, and profitability.

Juliette’s experience in planning and executing program delivery across consumer packaged goods, financial, communications, and information technology industries makes her ideally suited to guide World Finer Foods’ efforts in this area.

Prior to joining World Finer Foods, Juliette held leadership roles at Pfizer and was responsible for delivering complex, large-scale programs for Pfizer's Worldwide Technology organization. She also worked to implement large-scale enterprise programs at Merrill Lynch and led customer delivery and operations at Lucent Technologies. She also opened AT&T’s Brazil/Latin America market during her tenure there, achieving growth of over 200%.

Juliette is a graduate of Cornell and Columbia Universities; speaks 4 languages, Romanian, Hungarian, Spanish, and English, and resides in the tri-state area with her husband and two children.

Tuscany, Italy

Chestnut puree with rum, whip cream and chocolate 

Juliette Samson

Michael Baier is the Vice President & Chief Human Resources Officer at World Finer Foods. Previously, he has worked in Human Resources at such organizations as Unilever, PepsiCo, and Avon Products, Inc.

He is a passionate HR professional with a tremendous amount of experience supporting leadership teams and their organizations. He holds a B.S. in Business from the College of Charleston and an M.A. degree from Seton Hall University.

In his spare time, he enjoys his family and friends as well as tennis, hiking, and the beach.

Anywhere in Italy

Yummy Chocolate Chip Mint Ice Cream or any type of Mexican Food

Michael Baier