Valsoia’s New Oat Milk Bars were selected to win 2022 Italian Food Award for the Frozen category!

Valsoia’s New Oat Milk Bars were selected to win 2022 Italian Food Award for the Frozen category!

The award winners were announced at the Summer Fancy Food Show 2022, where Valsoia’s latest novelty bars became one of 14 products to win such an honor. Valsoia New Oat Milk Bars and Valsoia New Oat Milk cones were both nominated for this award within the frozen category, joining the likes of 95 Italian products launched in the US market from 2020 to 2021 and selected by international buyers.

About the Award
The Italian Food Awards USA was created to show buyers the latest product innovation from Italian manufacturers. Italianfood.net selects 90+ products launched the previous year to nominate for 10 categories: Bakery & Snack, Beverage, Deli, Dressings & Condiments, Dry Pasta & Couscous, Fresh Pasta & Gnocchi, Frozen, Oil & Vinegar, Preserves & Sauces, Seasonals & Confectionary. The selection criteria involves the business potential that the product can develop in North America and the level of product and packaging innovation (product attractiveness on the shelf, marketing and communication, selling proposition). Three special awards are additionally assigned for innovation, packaging, and sustainability. The nominees are judged by North American retail and foodservice buyers and winners are selected.

All nominees were on display within the Italian Plaza at the Summer Fancy Food Show 2022.

About World Finer Foods

World Finer Foods (WFF), based in Bloomfield, New Jersey, is a leading distributor of more than 850 owned and third-party premium food, beverage, food service and personal care products. A pioneer in marketing domestic and international products to American consumers since the 1940s, World Finer Foods offers consumers options for every taste and diet, and provides their clients with a team of dedicated best-in-class sales, marketing, sales, trade and logistical experts to grow their brands.