World Finer Foods Introduces Pipers Crisps to the US Market

Pipers Crisp Company Logo

BLOOMFIELD, NJ - July 2018 - World Finer Foods, through its Liberty Richter division, is proud to introduce Pipers Crisps, a new line of potato crisps imported directly from across the pond (the UK that is).

Pipers Crisps was founded by 3 farmers in England who were determined to create the best tasting crisp using high quality, fresh ingredients. After 14 years of being in business, Pipers Crisps has grown to become the number one independent potato crisp maker in the UK, producing 30 million packages each year. The brand has also won “Best Snack Brand” 5 years in a row as voted by readers of Fine Food Digest. The brand is now ready to share their delicious crunchy creations with the USA and to become the next household brand name!

What makes Pipers Crisps so great? The potatoes are hand selected using the best locally grown potatoes. Just enough skin is then removed from the potato and sliced to the perfect thickness. They are then cooked in 100% pure sunflower oil in large batches. While the crisps are still warm, they are generously seasoned using high quality, authentic flavorings sourced exclusively from passionate producers. The crisps are then quickly sealed into special triple-seal bags to give you a fresh cooked taste.

Pipers Crisps is available in four delicious flavors. Each flavor is named for the region in which flavorings are sourced. The four flavors include: Lye Cross Cheddar & Onion, Burrow Hill Cider Vinegar & Sea Salt, Anglesey Sea Salt, and Karnataka Black Pepper & Sea Salt. Each variety of crisps is gluten free, contains no artificial flavorings or colorings and are suitable for vegetarians.

About Pipers Crisps

The Pipers Crisps story began in 2004 when three farmers, Alex Albone, Simon Herring and James Sweeting joined forces to produce great tasting quality crisps using local UK potatoes.

About World Finer Foods

World Finer Foods (WFF), a leading distributor of more than 1000 owned and third-party premium food, beverage and personal care products, has been a pioneer in marketing domestic and international products to American consumers since the 1940s. From household and traditional favorites to trendsetting health-conscious and global flavors, World Finer Foods offers consumers options for every taste and diet, and provides their clients with a team of dedicated best-in-class sales, marketing and logistical experts to grow their brands. Based in Bloomfield, New Jersey, World Finer Foods and its Liberty Richter division are responsible for nearly 60 household brands. For more information, please visit